When I sat within the lobby of the drab office building right here, waiting to be led as much as the penthouse loft of Tinder, the fast-growing relationship app, we noticed that every short while women would enter the foyer, dressed up in flip-flops, tees and tattered jean shorts, then proceed through a radical change.
Swapping down their plastic sandals for stiletto heels, they smeared on globs of lip gloss and flung on leather coats. Following a 30-second wardrobe change, they certainly were prepared for his or her appointments at a modeling agency on a lawn floor. exact Same individuals: two extremely personas that are different.
A brief elevator trip later on, it became clear that the quick-change act I had just witnessed downstairs, though unrelated to Tinder, still had a lot to do with what was going on upstairs as I sat in on a meeting with a group of Tinder executives. Exactly exactly What somebody wears, and also other artistic clues provided off in photographs, can inform a lot of various things about them.
And Tinder thinks why these clues are one of the keys to online dating sites.
The company said in the two years since Tinder was released, the smartphone app has exploded, processing more than a billion swipes left and right daily (right means you “like” someone, left means you don’t) and matching more than 12 million people in that same time. Tinder wouldn’t share the exact amount of people in the solution, saying just it was on par along with other internet sites at 2 yrs in procedure. Read More
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